GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Stephen John
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Philip Kenes
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Philip Kotler
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Philips Kohler
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Philip Kotler
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Detailed explanation-1: -Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.
Detailed explanation-2: -Philip Kotler, the Father of Modern Marketing, Will Never Retire.
Detailed explanation-3: -He was among the first to articulate that demand was not only a function of price, but also of advertising, promotion, direct sales and other marketing and distribution channels. He believes that at the heart of marketing lies a single driving principle: the well-being of the consumer.
Detailed explanation-4: -Philip Kotler “The Father of Marketing” inaugurates International TechInvent-2021 at Chandigarh University.
Detailed explanation-5: -Marketing Definition Kotler: What is Marketing? As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.