GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Peter Drucker
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Philip Kotler
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Lester Wunderman
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Abraham Masloco
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Detailed explanation-1: -Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
Detailed explanation-2: -Philip Kotler, the Father of Modern Marketing, Will Never Retire.
Detailed explanation-3: -For 14 years, Padamsee was the Chief Executive who built Lintas India to be one of the top agencies in the country. He went on to become the Regional Co-ordinator of Lintas South Asia. Known as the ‘Father of Modern Indian Advertising’, Padamsee has built over 100 brands.
Detailed explanation-4: -In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Detailed explanation-5: -Dr Philip Kotler is regarded as the Father of Modern Marketing by many scholars.