GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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With self-service, the ____ of the service encounter is reduced by the standardization of the equipment.
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purchaser
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provider
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desirability
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variability
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Explanation:
Detailed explanation-1: -Reliability is the ability to perform the promised service dependably and accurately.
Detailed explanation-2: -Heterogeneity refers to variability in the service’s quality.
Detailed explanation-3: -Service inseparability means that the quality of services depends on who provides them, as well as when, where, and how they are provided.
Detailed explanation-4: -To help consumers assess and compare services, marketers try to make them tangible or show the benefits of using the service. organizations attempt to reduce inconsistency through standardization and training.
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