BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ ____ must consider the correct medium to use for advertising, its costs, and how to measure overall advertising effectiveness.
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Media planners
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Advertising planners
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Media planners want their ads to reach the correct audience. Two media measurements are impression and frequency. (CPM) is related to the number of people that read or see an ad. from the word mille, which is Latin for “thousand.”
Detailed explanation-2: -Research by The Chartered Institute of Marketing (CIM) reveals that traditional commercial television remains the most effective media channel for communicating with consumers.
There is 1 question to complete.