MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In Visual Merchandising terms, what is a gondola?
A
A boat in Venice
B
Bespoke displays stands designed for specific products.
C
A wall unit in a store
D
A display of clothing on a mannequin
Explanation: 

Detailed explanation-1: -Gondola displays are freestanding display fixtures used to showcase products. Most gondolas have a flat base and shelves, hooks or other ways to display products. You can arrange shop gondolas in an end-to-end display to create rows of shelves or at the end of an aisle to showcase high-end or special items.

Detailed explanation-2: -A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.

Detailed explanation-3: -A gondola, specifically a gondola fixture display in retail, refers to a free-standing unit used to display merchandise. The store gondola usually stands vertically with a flat base and is connected to other gondola fixtures to create store aisles.

Detailed explanation-4: -Gondola shelving is a double-sided, free-standing unit with retail shelves on both sides, suitable for placement in the centre of the shop floor to divide the shop and create aisles.

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