MANAGEMENT

Detailed explanation-1: -Ambush marketing refers to when an advertiser that is not an official sponsor of an event tries to associate itself with the event without paying any sponsorship fees, and every Olympic provides a new venue for creative ambush marketers.

Detailed explanation-2: -During the 1996 Cricket World Cup, Pepsi aired a promotional campaign in India with the slogan “Nothing official about it", alluding to its long-time rival Coca-Cola being the official beverage sponsor. A writer for India’s Economic Times considered the ads “perhaps one of the greatest examples of ambush marketing".

Detailed explanation-3: -What Is Ambush Marketing? Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the practice of hijacking or coopting another advertiser’s campaign to raise awareness of another company or brand, often in the context of event sponsorships.