MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ advertising looks at consumers as a heterogeneous group
A
Lifestyle
B
Rural
C
Ambush
D
None of the above
Explanation: 

Detailed explanation-1: -Advertising works by creating a pattern of associations that elicit an emotional connection or response in the intended audience, ultimately influencing the consumer’s purchasing decisions, often in an unconscious way.

Detailed explanation-2: -the activity of making products or services known to the public and persuading people to buy them: Detergent is mainly marketed through consumer advertising to create brand loyalty and pre-sell the product.

Detailed explanation-3: -“Some typical objectives for consumer advertising include introducing new customers to your product, increasing awareness among existing customers, reinforcing brand awareness in the marketplace and stimulating product usage.

Detailed explanation-4: -Advertising makes us associate happiness with consumerism. After they’ve achieved to ruin our self-esteem, advertisements are trying to fool us into thinking that only products and services can make us feel better. In other words, advertisements create a problem and then offer us a solution to it.

There is 1 question to complete.