MANAGEMENT

Detailed explanation-1: -Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace).

Detailed explanation-2: -Umbrella branding also called family branding, is a marketing strategy where a single brand name is used to increase the sale of two or more similar products. Umbrella branding is used in companies that have positive brand equity.

Detailed explanation-3: -When all services and product offers of a company are gathered and centrally managed under one brand, as is the case with Siemens, General Electric, IKEA, Allianz, Phoenix Contact, Hoval, or Harley Davidson, we refer to that brand as an umbrella brand.

Detailed explanation-4: -Importance of Umbrella Brands It increases the brand loyalty among customers. Umbrella branding, also known as Family Branding, is a term used for the practice by brands introducing two or three similar products to create more sales volume.

Detailed explanation-5: -A corporate umbrella is a large, generally successful brand name that oversees smaller companies belonging to the same corporation. It adds structure and credibility to the smaller brands without needing to make key organizational decisions regarding products and services.