MANAGEMENT

Detailed explanation-1: -Sales promotion includes those marketing activities that provide extra value or incentives for purchasing a product such as coupons and premiums.

Detailed explanation-2: -Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.

Detailed explanation-3: -Sales promotion has been defined as – “a direct inducement that offers an extra value or incentive for the product to the sales force, distribution, or the ultimate consumer with the primary objectives of creating an immediate sale.”

Detailed explanation-4: -A sales promotion is a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness. It usually involves offering a discount or some other type of incentive for customers to buy your product or engage with your brand.

Detailed explanation-5: -Trade promotions offer distribution channel partners financial incentives that encourage them to support and promote a company’s products.