BUISENESS MANAGEMENT
ADVERTISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
____ is a promotional mix element that allows direct contact between buyer and seller and allows a message to be modified according to the needs or reaction of the customer
|
|
Personal Selling
|
|
|
Public Relation
|
|
|
Sales Promotion
|
|
|
Direct mail
|
Explanation:
Detailed explanation-1: -Direct selling encompasses all of the one-on-one interactions between your company’ssales representatives and target customers.
Detailed explanation-2: -Sales Promotion: Sales promotion stimulates purchasing and sales with the objectives to increase sales, inform prospective customers about new product and new offers. This also includes the idea of establishing a strong positive relationship with the consumers.
Detailed explanation-3: -Promotion. In the marketing mix, the term “promotion” refers to the communications that occur between the company and the customer. Promotion includes both the messages sent by the company and messages that customers send to the public about their experience.
There is 1 question to complete.