MANAGEMENT

Detailed explanation-1: -Brand repositioning is when a company changes a brand’s status in the marketplace. This typically includes changes to the marketing mix (product, place, price and promotion). Repositioning is done to keep up with consumer wants and needs.

Detailed explanation-2: -Effective brand positioning happens when a brand is perceived as favorable, valuable, and credible to the consumer. The sum of those three becomes unique to your business, and as a result, your customers carve out a place for you in their minds.

Detailed explanation-3: -A product’s positioning involves what customers think about its features and how they compare it to competing products. Therefore, repositioning involves completely altering how the target market perceives the product. Repositioning is often a challenge, especially for brands that are well known to the public.

Detailed explanation-4: -Brand repositioning is how a business alters a brand’s position in the market while keeping its identity intact. Changes to the marketing strategy, such as product, price, location, or promotion, are frequently made as part of this process.