MANAGEMENT

Detailed explanation-1: -Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

Detailed explanation-2: -Also known as “embedded marketing” or “embedded advertising, ” product placements are typically found in movies, television shows, personal videos, radio, and-less commonly-live performances. In exchange for product placement rights, companies may pay a production company or studio in cash, goods, or services.

Detailed explanation-3: -Product placement, sometimes referred to as embedded marketing, is when a product or brand is strategically placed within the script of a film, or in this case a TV series, in order to offer promotion to the brand.

Detailed explanation-4: -The term product placement implies embedding hidden advertising into films, TV series, video games, or any other audiovisual content. It usually involves showing a product or a company logo design, or, if the producers consider it appropriate, characters may be seen discussing a particular brand.

Detailed explanation-5: -Products placement is not very ethical way of advertising, if the products doesn’t fit to the context or it is forced to the viewer. In the worst case it would be so called false advertising, which is an advert inside a TV show, but the consumer might not realize it.