MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ specialize in one aspect of the campaign, such as creative services.
A
Full-service agencies
B
Limited-service agencies
C
In-house agencies
D
None of the above
Explanation: 

Detailed explanation-1: -Creative agencies focus on helping companies to achieve business goals by developing a brand, deploying a bespoke marketing strategy and creative approach, and then providing other digital solutions like mobile apps, creative work, content creation, visual elements and website design.

Detailed explanation-2: -What is a specialized marketing agency? A specialized marketing agency offers one marketing service to help fulfill a specific need for a business. Rather than offer all digital marketing services, a specialized marketing agency puts all of their resources into the offering of only one service.

Detailed explanation-3: -The creative part of advertising involves the process of selecting and presenting the messages. The business of conceiving, writing, designing and producing these messages is called “advertising creativity” and the key wordsmith is called a copywriter or copy chief or copy supervisor.

There is 1 question to complete.