MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A business holds a contest that asks customers to create and submit a television commercial for the business’s primary product. The business posts its top three submissions on social media websites and asks customers to vote on the best video/commercial. The winner of the contest receives a sizable monetary reward. This is an example of:
A
product placement
B
organic promotion
C
buzz marketing
D
corporate tagging
Explanation: 

Detailed explanation-1: -Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.

Detailed explanation-2: -Broadcast advertising includes mass-market media like TV and radio. While broadcast advertising, especially TV ads, can be cost prohibitive for small businesses, if you have local TV and radio stations near you, the cost might be more affordable and the audience could be highly relevant to your local business.

There is 1 question to complete.