MANAGEMENT

Detailed explanation-1: -The advert was for watchmaker Bulova, and was shown before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It read ‘Bulova Watch Time’, and showed a mashup of their logo alongside the WNBT test pattern, so that it looked like a clock face.

Detailed explanation-2: -Throughout the decades, advertising motives and tactics have shifted. Rather than focusing solely on sales, many companies focus on building consumer trust and loyalty, as well as solidifying brand awareness. While younger generations still remain a key demographic, they are the most skeptical when it comes to ads.

Detailed explanation-3: -In 1931, the first full-fledged Indian Ad Agency, the National Advertising Service, was established. Among the other Indian Agencies to be launched during this period were: New India Publicity Co.

Detailed explanation-4: -When did modern advertising start? The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.