MANAGEMENT

Detailed explanation-1: -This form of advertising is designed to stimulate primary demand for a new product or product category (McDaniel et al, 2006). It is heavily used in the introductory stage of product life cycle when a new product is launched.

Detailed explanation-2: -Understanding Primary Demand Advertising Primary advertising is also known as generic advertising because it creates a generic demand for products or product categories. An ad encouraging people to read more books is an example of primary advertising because it doesn’t benefit any single author or publisher.

Detailed explanation-3: -PIONEERING ADVERTISING–tries to develop primary demand for a product category rather than demand for a specific brand. COMPETITIVE ADVERTISING–tries to develop selective demand for a specific brand rather than a product category.

Detailed explanation-4: -When it comes to informative advertising, this form of advertising highlights how your product’s features and benefits solve your customers’ problems, as well as compares your product to your competitors’ product. Informative advertising is commonly used to drive “primary demand” for new product and service categories.

Detailed explanation-5: -Pioneer advertising is the name given to the advertising campaign to launch a brand new product category. The purpose of pioneer advertising is to inform consumers what the product is, where it can be found, and how they can benefit from it.