MANAGEMENT

Detailed explanation-1: -It really depends on a few factors like the individual viewing the ad, the content or message, and the time and place it’s viewed. But a good general rule of thumb is that it takes up to 5 views to read it, up to 10 views to become memorable, and up to 20 views to become a conversion.

Detailed explanation-2: -What is Ad Frequency? Ad Frequency is the average number of times your ad is displayed to a unique user. It is calculated by dividing your ad’s impressions by its reach. This metric helps understand how frequently your ad is viewed by your target audience on average.

Detailed explanation-3: -Your Ad Frequency Depends On Your Channels Over that same 10-week period, TV recommends 3 to 10 exposures per week, while radio recommends 3 exposures per week. Choosing the right frequency depends on the platforms you’re using–and how you’re combining platforms.

Detailed explanation-4: -The rise of digital advertising has significantly increased the quantity of ads the average person sees each day. In the 70s, the average person saw between 500 to 1600 ads per day, but in 2021, it is estimated that the average person encounters between 6, 000 to 10, 000 ads every single day.