MANAGEMENT

Detailed explanation-1: -A target audience is a particular group of consumers singled out by an organization for an advertising or IBP. campaign.

Detailed explanation-2: -A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

Detailed explanation-3: -Word-of-mouth marketing is important as it is an effective way to increase sales, promote products and services, increase brand recognition, and build customer loyalty. Many companies employ strategies that prompt customers to recommend their services and/or products and share positive experiences.

Detailed explanation-4: -Product advertising promotes a brand’s specific product rather than the brand itself. These advertisements focus on selling products based on their features and benefits rather than brand reputation or brand recognition.

Detailed explanation-5: -The target market is the specific group of customers (which could be organizations or individual consumers) toward which a firm directs its marketing efforts.