MANAGEMENT

Detailed explanation-1: -A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.

Detailed explanation-2: -Every day, news comes out with a new example of publicity – a brand holds a press conference, releases a new product, distributes a press release, does a social activity, or gets famous just because of that one tweet.

Detailed explanation-3: -McKinsey actually proposes that word of mouth can actually generate twice as many sales than other forms of marketing such as advertising for as diverse products as skincare and mobiles.

Detailed explanation-4: -Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.