MANAGEMENT

Detailed explanation-1: -With the tagline “You Meet the Nicest People on a Honda, ” the Honda advertising campaign was a success, becoming one of the best-remembered advertising campaigns in the company’s history. Nevertheless, although the campaign promoted Honda’s motorcycles well, it did little to sell Honda vehicles.

Detailed explanation-2: -Honda’s first advertising slogan, promoting the Honda motorcycle to young families, was “You meet the nicest people on a Honda.” The company’s slogan for its automobiles from 1977-1984 was “We make it simple” (replacing the tagline “What The World Is Coming To” when the Civic was the only automobile marketed).

Detailed explanation-3: -A slogan is a short phrase that is easy to remember.