MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television
A
logo
B
slogan
C
jingle
D
clip
Explanation: 

Detailed explanation-1: -a short tune or song used to advertise a product on television or the radio: She is one of America’s most successful commercial jingle writers.

Detailed explanation-2: -Lucky Charms “They’re Magically Delicious” Huggies “I’m a Big Kid Now” Alka Seltzer “Plop, Fizz” Band-Aid “Stuck on Band-Aid"

Detailed explanation-3: -“Nationwide is on your side” was the best-known jingle, recognized by 92.6% of survey respondents. It was followed closely by McDonald’s “Ba-da-ba-ba-baaa… I’m lovin’ it” and the canyon-crossing cry of “Ricola!” The top 10 most recognizable jingles are all attached to brands between 50 and 100 years old.

Detailed explanation-4: -Wheaties was one of the first companies to recognize the enormous potential of radio as an advertising tool. On Christmas Eve 1926, they aired the first commercial jingle ever, which also introduced their famous tagline. Poof! There Goes Perspiration!

There is 1 question to complete.