MANAGEMENT

Detailed explanation-1: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

Detailed explanation-2: -Don’t us Bandwagon persuasion. To get on the bandwagon means to do what everyone else is doing. Writers who use this technique want you to think something is good just because everyone else is doing it. Example: “I can get a ride to Marktree Beach for the class trip. We’ll be gone for the whole weekend.

Detailed explanation-3: -Association. This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc.

Detailed explanation-4: -A glittering generality is a vague, “feel good” statement that people are predisposed to want to identify with because of how they see it linking to what they already believe, or want to believe. They are often used in advertising or political campaign slogans, sayings or catchphrases.