MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A store is advertising free gifts but you get there and have to buy something
A
Fraud
B
Hidden catch
C
False promise of free gifts
D
Stealing
Explanation: 

Detailed explanation-1: -Courts have found false and misleading representations in these cases-a: manufacturer sold socks, which were not pure cotton, labelled as ‘pure cotton’ retailer placed a label on garments showing a sale price and a higher, crossed-out price. However, the garments had never sold for the higher price.

Detailed explanation-2: -Regulations of False Advertising The federal Lanham Act allows civil lawsuits for false advertising that “misrepresents the nature, characteristics, qualities, or geographic origin” of goods or services. 15 U.S.C. § 1125(a). The FTC also enforces false advertising laws on behalf of consumers.

Detailed explanation-3: -Section 29 determines the general standards for marketing goods and services and stipulates that companies, whether they are producers, importers, distributors, retailers or service providers, are not allowed to market any goods or services in a manner that is false or misleading.

Detailed explanation-4: -It is illegal for a business to engage in conduct that misleads or deceives or is likely to mislead or deceive consumers or other businesses. This law applies even if you did not intend to mislead or deceive anyone or no one has suffered any loss or damage as a result of your conduct.

There is 1 question to complete.