MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A technique that makes consumers feel left out if they do not buy the product
A
avant-garde
B
testimonials
C
bandwagon
D
transfer
Explanation: 

Detailed explanation-1: -BAND WAGON: This common propaganda method is when the speaker tries to convince us to accept their point of view or else we will miss out on something really good. The Band-Wagon technique is often used in advertising.

Detailed explanation-2: -The Bandwagon Appeal attempts to persuade people by making them feel that a product or idea is popular and that everyone else is doing it. The idea of the Bandwagon Appeal is to make people feel like they’re missing out or falling behind if they don’t join the crowd and be a part of the trend.

Detailed explanation-3: -7-Bandwagon Effect in Marketing. The Bandwagon Effect is the tendency for the brain to conclude that something must be desirable because other people desire it. The Bandwagon Effect, aka the tendency to follow trends and fads, occurs because people gain information from others and desire to conform.

Detailed explanation-4: -The reverse bandwagon effect (also known as the snob effect in certain contexts) is a cognitive bias that causes people to avoid doing something, because they believe that other people are doing it.

Detailed explanation-5: -The bandwagon effect is a cognitive behavior influenced by public opinion, where consumers adopt styles or attitudes displayed by others, often subconsciously. This phenomenon can affect how people speak, where they spend time, who they vote for and what they buy.

There is 1 question to complete.