MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A technique that suggests by buying the product, you are part of the “in crowd” or the “cool people”
A
bandwagon
B
testimonial
C
facts and figures
D
avant-garde
Explanation: 

Detailed explanation-1: -The bandwagon appeal technique makes a consumer feel they are missing out if they don’t have your product. It encourages consumers to purchase your service or product because of its popularity. This technique appeals to the desire to belong.

Detailed explanation-2: -Avante Garde– “Favoring or introducing experimental or unusual ideas”, the Avante Garde technique is used to suggest to customers that your product or service will put them ahead of their time, i.e. “be on the cutting edge” or “stay one step ahead of the trend”.

Detailed explanation-3: -For example, in bandwagon, “ Everyone is buying this product (cause), so you should buy this product too (effect).” With the avant-garde appeal, it might be, “This product is the newest on the market (cause), and you should be one of the first to have it (effect).

Detailed explanation-4: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

Detailed explanation-5: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

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