BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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in-store promotion
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propaganda
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product placement
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subliminal advertising
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Detailed explanation-1: -Also known as “embedded marketing” or “embedded advertising, ” product placements are typically found in movies, television shows, personal videos, radio, and-less commonly-live performances. In exchange for product placement rights, companies may pay a production company or studio in cash, goods, or services.
Detailed explanation-2: -Product placement is a marketing technique in which a product or service is showcased in some form of media, such as television shows, movies, music videos, social media platforms, or even ads for other products. Advertising professionals sometimes call this an embedded marketing strategy.
Detailed explanation-3: -Product placement is when a company pays a TV channel or a programme-maker to include its products or brands in a programme. For example: a fashion company might pay for a presenter to wear its clothes during a programme. a car manufacturer might pay for a character to mention one of its cars in a scene in a drama.
Detailed explanation-4: -Product placement, sometimes referred to as embedded marketing, is when a product or brand is strategically placed within the script of a film, or in this case a TV series, in order to offer promotion to the brand.
Detailed explanation-5: -Product placement is a modern merchandising strategy for brands to reach their target audiences without using overt traditional advertising. Embedded marketing is another term for product placement since the product is embedded in another form of media.