MANAGEMENT

Detailed explanation-1: -In marketing, a celebrity endorsement means that a well-known person endorses a product or service .

Detailed explanation-2: -Commonly called “testimonials, ” or “celebrity endorsements, ” this technique of persuasion says that consumers relate to the person(s) appearing in the ad: if the celebrity/athlete/ star uses the product, then it must be good, so I will purchase/use it too.

Detailed explanation-3: -Celebrity endorsement is when a famous person uses their notoriety to help sell a product or service. The benefits of using a celebrity for advertising are the ability to: Build brand equity, meaning brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits.

Detailed explanation-4: -Endorsement is a very common marketing strategy and has been traced back to the 19. th. century. Expert endorsement is a type of endorsement that is frequently used to endorse a multitude of different products. Previous research on endorsement has shown a positive connection between endorsement and credibility.