BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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According to Graydon, the opposing sides of the issue of advertising claim that advertisers appeal to people’s:
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minds (logic) vs hearts (emotions)
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children vs pets
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tastes (senses) vs preferences (free will)
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life style vs education level
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Explanation:
Detailed explanation-1: -The seven major types of advertising appeals include musical, sexual, humor, fear, emotional, rational, and scarcity, which all have the common goal of influencing the way consumers view themselves and the benefits of the products or services being advertised.
Detailed explanation-2: -– The concept is simple: emotional appeal advertising persuades customers to buy products and services by triggering emotions (happiness, fear, passion) rather than emphasizing rational thoughts (statistics and facts).
Detailed explanation-3: -Marketers use three basic types of appeals in their marketing communication. They are: i) rational appeals, ii) emotional appeals, and iii) moral appeals.
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