BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the money they spend on themselves in the present
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the money they had spent in the past
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the money they will spend in the future
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the way they influence their parents to spend money
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Detailed explanation-1: -Outdoor advertising aims to catch the attention of a large population. Usually, these ads help businesses build their brand awareness within a geographic location.
Detailed explanation-2: -Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future.
Detailed explanation-3: -What Is Targeted Advertising? Targeted advertising is an attempt by businesses to serve their ads primarily to a specific type of purchaser. It does this by researching which media its customers likely use and then buying ads on those media.
Detailed explanation-4: -The company’s “Built Ford Tough” slogan was deemed by the U.S. District Court as one of the examples of puffery in advertising since the phrase suggested high quality and reliability to customers when that wasn’t always the case.