MANAGEMENT

Detailed explanation-1: -It’s a fact that you will pay more for some advertising positions such as inside the frontand back covers of a magazine, or on the back cover itself. The back cover of a magazine is in most demand, so it is the most expensive.

Detailed explanation-2: -The front page of a newspaper, or the front cover of a magazine, is the most expensive position of the print ad. It is the very first thing that a reader sees and therefore commands such a steep price. The back cover follows, and then the centre page or centrefold.

Detailed explanation-3: -Therefore, when we read a magazine, you’ll see the right hand page before you see the left. This is why the bottom right-hand side of the page is known as the ‘anchor’ position. It’s arguably the most desirable location for ad placement, which also means that it comes at a high cost.

Detailed explanation-4: -Typical Cost: $500 to $20, 000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you’ve negotiated a multiple-ad rate.

Detailed explanation-5: -Magazine advertising places your brand directly in front of inspired, relevant consumers. These ads can also give your brand credibility (depending on the publication) and, since they appear in a physical, portable form, they can reach dozens of prospects over the course of their life.