MANAGEMENT

Detailed explanation-1: -POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used to display and promote products at the shelf in brick and mortar stores.

Detailed explanation-2: -Advertising at the point of sale (APOS) includes all advertising communication materials used to draw consumers’ attention at the moment of purchase. It encompasses several tools allowing a product or commercial offer to be displayed or enhanced: screens. posters. banners.

Detailed explanation-3: -A point of sale, or point of purchase, is where you ring up customers. When customers check out online, walk up to your checkout counter, or pick out an item from your stand or booth, they’re at the point of sale. Your point-of-sale system is the hardware and software that enable your business to make those sales.

Detailed explanation-4: -Point-of-purchase placement is designed to grab the attention of customers as they are considering their final purchases or preparing to check out. Goods placed near the front of the store, specifically near the checkout counter, are those most likely to be viewed by customers.

Detailed explanation-5: -The point of purchase (POP) and the point of sale (POS) are two sides of the same coin; both describe the interaction between a business and a customer in terms of where and how products are purchased. From display shelves to the checkout counter, both POP and POS are essential for a successful business.