MANAGEMENT

Detailed explanation-1: -Advertising uses pull strategy, which draws public attention and persuades them to buy the product. As against, personal selling uses push strategy, which induces them to buy the product. In advertising, the flexibility is missing, as the message is standardized and cannot be changed according to customers.

Detailed explanation-2: -The most significant strength of personal selling is its flexibility. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. A salesperson can gauge the customer’s reaction to a sales approach and immediately adjust the message to facilitate better understanding.

Detailed explanation-3: -Advertising is an impersonal, paid form of communication used by marketers for the promotion of goods and services. On the other hand, personal selling involves direct communication of the seller with potential customers.

Detailed explanation-4: -Advertising is inflexible as the message can’t be adjusted to the needs of the buyer. Personal selling is highly flexible. as the message can be adjusted.

Detailed explanation-5: -What is Personal Selling. Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.