MANAGEMENT

Detailed explanation-1: -According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor” [2, p. 58].

Detailed explanation-2: -There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements.

Detailed explanation-3: -Advertising media refers to a variety of mass media or alternative media channels where businesses can promote their products, services, or brand.

Detailed explanation-4: -3-According to William J. Stanton, “Advertising consists of all the activities involves in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding disseminated through one or more media and is paid for by an identified sponsor”.