MANAGEMENT

Detailed explanation-1: -The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service.

Detailed explanation-2: -AIDA is a sequential model showing the states of mind that a person may go through while deciding what to buy.

Detailed explanation-3: -The AIDA model describes the four stages a consumer goes through before making a purchasing decision. The stages are Attention, Interest, Desire, and Action (AIDA).

Detailed explanation-4: -The AIDA model is a framework for persuasive communication from the world of marketing. Its four stages are: awareness, interest, desire and action. It’s a hierarchy of effects model that follows the CAB process. It starts by developing awareness (Cognition) then desire (Affect) before stimulating action (Behavior).

Detailed explanation-5: -Marketing communications can be defined as “the means by which firms attempt to inform, persuade, and remind customers-directly or indirectly-about the products and brands they sell.