MANAGEMENT

Detailed explanation-1: -No, ambush marketing is considered unethical but not illegal, as the companies or brands use it to gain a competitive advantage and increase revenue rather than manipulate the business practices adopted by the competitors.

Detailed explanation-2: -This paper concludes that successful ambush strategies feed on ill-conceived sponsorships but where morality is concerned ambush marketing is unethical but not illegal in some cases.

Detailed explanation-3: -Direct Ambushing is the most common form of fake affiliation in sports. This type of marketing strategy directly infringes the exclusive rights of other parties or brands which have entered into sponsorship agreements for a major sporting tournament.

Detailed explanation-4: -Ambush marketing is a high risk, high reward strategy. It increases brand equity and is a cost-effective form of advertising. But the ROI is hard to predict and it can lead to public battles between organizations.

Detailed explanation-5: -Ambush marketing is an original and cheap way to drive attention to your brand during sports events. But, at the same time, ambush marketing causes significant harm to the official sponsors of sporting events, often not allowing them to get all the expected benefits and profits from sponsorship.