MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An advertising agency is developing a radio commercial for a client whose target market is preteen and young teenage girls. Which of the following radio station formats would best reach this market:
A
Top 40
B
Jazz
C
70’s Hard rock
D
Sport talk
Explanation: 

Detailed explanation-1: -Children experience advertising in many forms – on TV, YouTube, apps, radio, billboards, magazines, movies, the internet, online games, text messages, social media and more. And advertising works on children. For example, the more TV a child watches, the more toys that child is likely to want and ask for.

Detailed explanation-2: -For example, an advertising targeting a child may become a problem if it violates the right to privacy, transparency, honesty or autonomy. By using psychologists in the process of creating advertisements for children, marketers are imposing upon children’s right to autonomy and transparency.

Detailed explanation-3: -Affiliate marketing is a great way to reach these consumers, so try partnering with promotional companies like Groupon or Honey if your goal is to increase sales.

There is 1 question to complete.