MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An advertising objective is classified by its primary purpose which is to inform, persuade or ____
A
encourage
B
remind
C
complement
D
None of the above
Explanation: 

Detailed explanation-1: -Advertising objectives can be classified by their primary purpose-to inform, persuade, or remind. In a small group, locate one advertisement that primarily informs, one that persuades, and one that reminds. Explain how each ad meets the desired objective.

Detailed explanation-2: -Objectives of advertising can be used as a way of stimulating sales, attract customers and create brand and product loyalty, create a confident and enthusiastic customer base, and achieving a competitive advantage over the market competition.

Detailed explanation-3: -Reminder advertising, also known as retentive advertising, aims to maintain brand awareness and encourage existing customers to make repeat purchases. With reminder advertising, companies take advantage of customers and potential customers familiar with the brand.

Detailed explanation-4: -The primary objective of advertisement would not be to make a profit. Advertisement is any kind of paid media that is used to inform the features and the availability of the product to the consumer. It helps to persuade the consumers to buy the product or service and to remind them from time to time.

There is 1 question to complete.