MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An infomercial is a type of ____
A
“bait and switch.”
B
very long commercial
C
advertising technique
D
credit card scam
Explanation: 

Detailed explanation-1: -An infomercial is a longer-form video or television advertisement that acts as a stand-alone program to pitch a good or service with a call to action. Infomercials are different from regular commercials because they last longer and have no breaks in the program.

Detailed explanation-2: -Most often used as a form of direct response television (DRTV), they are often program-length commercials (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe).

Detailed explanation-3: -Literally, the word infomercial itself is the almalgamation of the terms “information” and “commercial.” But figuratively, the term refers to pre-produced TV advertisements which are highly informative and are designed to drive the viewer to take some sort of consumer action.

Detailed explanation-4: -Infomercial is a noun-Word Type.

There is 1 question to complete.