MANAGEMENT

Detailed explanation-1: -Banner ads are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. These high-visibility locations include the front, bottom, or the side of a webpage; places where the eyes of browsers usually wander.

Detailed explanation-2: -Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser’s proprietary site, generate awareness, and overall brand consideration. This type of visual banner-style online advertising is a form of display advertising.

Detailed explanation-3: -You can also create a non-Google ad. Dimensions-Either check Responsive layout to create an ad that automatically sizes to match the viewport or ad slot it’s displayed in, or set the dimensions for the ad if you know the specific size. Common banner sizes are listed in the dropdown list.

Detailed explanation-4: -In October 1994 the first online banner ad was born. It simply read: “Have you ever clicked your mouse right HERE? YOU WILL” and was published on HotWired.com – now better known as Wired.com – for a campaign by AT&T.