MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Besides word of mouth what is the oldest form of advertising?

A	cyber
B	broadcast
C	print
D	None of the above

Explanation:

Detailed explanation-1: -Street hawker is probably the oldest form of advertisement.

Detailed explanation-2: -Print advertising in the ancient world One of the earliest discovered instances of print advertising comes from Thebes in Egypt, a papyrus fragment dated around 3000BC. The advertisement in question was written on behalf of Hapu the weaver and slave owner who was trying to find one of his lost slaves.

Detailed explanation-3: -On May 8, 1704, one of the first newspaper ads appeared in the Boston News-Letter. It was a real estate advertisement selling a plantation on Oyster Bay, Long island.

Detailed explanation-4: -Newspapers. India’s first newspaper ‘Bengal Gazette’ displayed Ads for the first time starting with classified advertising. Advertisements in the 18th century were meant to inform the public. Periodicals announced deaths, births, sale of household furniture and arrival of ships from England for trade purposes.

There is 1 question to complete.