MANAGEMENT

Detailed explanation-1: -A strong brand equity can lead to increased customer loyalty, as consumers are more likely to choose a brand they know and trust. This can lead to repeat purchases and a more stable customer base. Another reason is higher perceived value.

Detailed explanation-2: -What is Customer Equity? Customer Equity is defined as the total of the discounted lifetime values of the organization’s customer. In short, more loyal the customers, higher is the customer equity. There are three drivers of customer equity namely: Value equity, Brand Equity, and Relationship equity.

Detailed explanation-3: -What is the CBBE model? The CBBE model is a marketing tool that can help companies develop branding strategies that best appeal to their customers and target audiences. The main CBBE model marketers implement is the Keller model, which marketing professor Kevin Lane Keller originally designed in 1997.