Business-to-consumer companies are more likely to emphasize a ..... promotion strategy, while business-to-business companies are more likely to emphasize a ..... promotion strategy.

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Business-to-consumer companies are more likely to emphasize a ____ promotion strategy, while business-to-business companies are more likely to emphasize a ____ promotion strategy.

A	pull; push
B	push; pull
C	pulse; pull
D	continuity; pulse
E	pulse; continuity

Explanation:

Detailed explanation-1: -Direct-to-consumer (DTC) marketing refers to any tactics used to promote products directly to consumers versus through a retail business. A brand like Everlane, for example, could work with brands like Walmart or Amazon to promote its products.

Detailed explanation-2: -Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people-creating, advertising, and selling products for customers to use in their everyday lives.

Detailed explanation-3: -A promotion strategy is a plan to create or increase demand for a product. It outlines the tactics you’ll use to raise awareness about your product and get people interested in buying it. The goal of a promotion strategy is to introduce potential customers to your product and convince them to make a purchase.

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