BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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newspapers have a variety of high-interest, reader-attracting features
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newspaper advertising costs are relatively low, so additional money can be spent on market research
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newspaper circulation is documented and verifiable
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newspaper ads can be adapted to the target market
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Detailed explanation-1: -Advertising demonstrates the features and benefits of a good or service. Businesses that advertise in newspapers can target their ads to people with particular interests or to those living in a particular region.
Detailed explanation-2: -Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs. Newspaper advertising can also be customized to meet any budget.
Detailed explanation-3: -Newspaper advertising has long been an effective way to market a business, driven by how wide of an audience many publications have. In terms of local papers with a small readership, companies will be able to target a specific group of people interested in their products or services.