MANAGEMENT

Detailed explanation-1: -Cinema Advertising comprises advertisements on slides/ slideshows (shown before the movie show or during the interval period) and video ads. Additionally, cinema advertising also includes other advertising media options like kiosk advertising, standees, seat back covers, and advertising on LED screens.

Detailed explanation-2: -Research has shown that ads shown in cinema screens were eight times more effective at making a brand stand out than television. Simply put, brands or campaigns that take an inclusive approach of all media will perform better as reinforcements lend to campaign success and better recall.

Detailed explanation-3: -There’s no better way to reach a captive audience than a larger than life ad on the big screen of a movie theater. Cinema advertising is a growing marketing channel that offers both local and national reach, and is a great way to capture the attention of your audience.

Detailed explanation-4: -Some of the examples of Cinema advertising are Signage at entrance, ticket counter, Standees, Seat branding, Cut-outs, Flyers and pamphlets, Branding in elevators, washrooms, snack counters, Kiosk activation & product sampling.