MANAGEMENT

Detailed explanation-1: -Cognitive dissonance is a mental conflict that occurs when your beliefs don’t line up with your actions. It’s an uncomfortable state of mind when someone has contradictory values, attitudes, or perspectives about the same thing.

Detailed explanation-2: -Cognitive dissonance is an internal conflict that people have when their differing beliefs and opinions collide. A marketer who can resolve such conflicts may help consumers choose their brand’s products.

Detailed explanation-3: -Here are just a few cognitive dissonance examples that you may notice in your own: You want to be healthy, but you don’t exercise regularly or eat a nutritious diet. You feel guilty as a result. You know that smoking (or drinking too much) is harmful to your health, but you do it anyway.

Detailed explanation-4: -Causes of cognitive dissonance can include being forced to comply with something against their beliefs, having to decide between different choices, and having to put effort into the goal.

Detailed explanation-5: -Over 60 years ago, Leon Festinger (1957) postulated one of the most well-known theories of psychology: cognitive dissonance theory. The theory is based on the idea that two cognitions can be relevant or irrelevant to each other (Festinger, 1957).