MANAGEMENT

Detailed explanation-1: -Terms in this set (29) Promotion is persuasive communication. companies rely on promotion to inform people about their products and services. Companies also use promotional techniques to enhance their public image and reputation and persuade people that their products are valuable.

Detailed explanation-2: -What Is Marketing? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Detailed explanation-3: -The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy.

Detailed explanation-4: -Marketing is a process by which companies create, communicate, deliver and offer exchanges that have value for their target customers. Marketing can also be defined as a promotion of a product or services by an organisation aimed directly to its customers.

Detailed explanation-5: -Benefits of sales promotions In addition to increasing immediate sales, sales promotions can also help your business: attract new customers. encourage loyalty and repeat purchases. get insights into customer behaviour.