BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Cost-per-thousand impressions (CPM): Definition A way to bid where you pay per one thousand views (impressions) on the Google Display Network. Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen.
Detailed explanation-2: -Cost Per Thousand is an advertising term referred based on CPM or Cost Per Mille impressions. It’s also a payment model that denotes advertisers paying a set cost per thousand impressions. Unlike other payment models that charge for actions like clicks, Cost Per Thousand is calculated on the basis of views.
Detailed explanation-3: -As google describes, CPM is the amount you pay on an advertising platform per thousand views for your ad. Cost Per Thousand Impressions, better known as CPM in the online marketing world, literally means “Cost per thousand". The thousand refers to the number of impressions. CPM is therefore the cost per thousand views.
Detailed explanation-4: -Cost per thousand (CPM) is a marketing term referring to the cost of a media vehicle reaching 1, 000 members of an audience.