MANAGEMENT

Detailed explanation-1: -Covert Advertising, as the name suggests, refers to advertisement where the main item endorsed is hidden behind another media. This form of advertisement is best suited for television and movies. It is the most common form of advertising in stealth marketing in entertainment programming.

Detailed explanation-2: -Covert commercials are video advertisements that present the promoted brand and sponsor unclearly, and make its marketing nature hard to recognize at first sight. Overt commercials are video advertisements that present the promoted brand and sponsor clearly, and disclose its sponsor and marketing nature expressively.

Detailed explanation-3: -Covert Advertising-This is a unique way of advertising in which the product or the message is subtly included in a movie or TV serial. There is no actual ad, just the mention of the product in the movie. For example, Tom Cruise used the Nokia phone in the movie Minority Report.

Detailed explanation-4: -There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements.

Detailed explanation-5: -Advertisements or “Advertising” means display of any advertisement material including pictures, printed material, electric / electronic media, smart posters, holographic images, visual display or any other innovative advertising media, etc.