MANAGEMENT

Detailed explanation-1: -What is a Creative Strategy in Advertising? In marketing, a creative strategy is a business’ outline in developing and implementing steps that support the business’ goals, objectives, and overall growth. A creative strategy’s purpose is to align your brand, product, and marketing to steer your business towards growth.

Detailed explanation-2: -What is a creative theme? Creative themes are the foundations of the campaign that help keep things consistent throughout the project. It’s the “big idea” that delivers a memorable message to capture your audience’s attention typically through a headline, tagline and visuals.

Detailed explanation-3: -The creative strategy is one of the most important elements because it is the most visual element that will dictate the overall feel and look of your brand. This is the documentation and understanding of your objective in relation to your audience and brand.

Detailed explanation-4: -Economy: – It is a common theme in clearance sale and bargain offers. This theme of advertising is generally used to sale products of low value. Health: – The drugs and food products are often advertised with this theme. E.g., for energy and vigor use i.e. Horlicks, Bournvita, etc.