BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
consumers
|
|
moderators
|
|
Product categories
|
|
all the above
|
Detailed explanation-1: -A focus group is a research method used to collect opinions and feedback from a group of people about a specific product, concept, or service. The group is typically made up of 8-10 people who are invited to discuss their opinions, thoughts, and feelings in a facilitated discussion.
Detailed explanation-2: -A focus group is a group of people offering advice and opinion without prompting. . A focus group is a means of finding out what a range of different people think about something.
Detailed explanation-3: -Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.